Smoking may be banned in most public places, but enthusiasm for this pastime hasn't waned. Smokers are still as passionate as ever, and running a smoke shop can be a lucrative business. Here are four things you should consider stocking in your smoke shop for the best return on your investment:

1. Stock both domestic and imported cigarettes.

People have varying taste when it comes to cigarettes, and most people have brand loyalty. It's not uncommon for a person to stick with the first brand of cigarette they ever tried. In order to secure a wide range of customers, make sure you have a large selection of cigarettes. Be willing to take suggestions from customers. If a customer is a regular, you can repay their loyalty by making sure to always stock their favorites.

2. Offer loose-leaf tobacco.

Some people prefer to roll their own cigarettes. These people may be looking for a bargain, or they may prefer the superior freshness that rolling tobacco offers. Make sure to stock loose-leaf tobacco for this set of customers. Only purchase what you're sure you'll be able to sell within a month or two. The quality of loose-leaf tobacco degrades with age, and you don't want to sell stale product. You can keep your product fresh for as long as possible by storing it in a dark, humid place and limiting its exposure to air.

3. Stock a wide variety of pipes.

Rolling cigarettes isn't the only way to enjoy loose tobacco. Some people purchase it in order to fill their pipes. There's a certain old-world charm to the idea of smoking a pipe, which many people enjoy. Stock a wide variety of pipes for these discerning customers. Wooden pipes are traditional, and they come in an array of different shapes. However, glass pipes are modern and minimalist and offer a unique smoking experience. You can purchase glass pipes at excellent prices when you buy from a wholesale glass pipe supply distributor.

4. Carry after-smoking supplies.

You know that all your customers are smoking enthusiasts. You want them to come to you for their smoking needs, but you can diversify your offerings by also providing after-smoking supplies. Few people want the smell of smoke to linger after they've finished their tobacco. Chewing gum and breath-freshening sprays are something every smoker can use. You may also want to stock scented hand lotion and hand sanitizer to help your customers clear the odor from their fingers. Many of these products are inexpensive, but they can encourage your customers to think of you as a one-stop-shop.